Sales CRM

Trade Laboratory offers a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.
Back in the 2016, two of our co-founders, both seasoned sales managers, realised that the CRM landscape was populated by software designed to please the top brass while ignoring the needs of the people doing the actual selling.

So they partnered with talented developers to create a CRM that puts the needs of salespeople first. Grounded in the philosophy of activity-based selling, the result is Trade Laboratory CRM, a tool now used by many companies around the world.